Apple Health & Auriene London
Overview
Strategic Advisory and Digital Concept Development for Auriens, a pioneer in luxury senior living, partnered with us to define a new brand and service concept for their flagship Chelsea location in London. Their goal was to integrate advanced health technologies, powered by Apple Health, to enhance personalized care and improve resident well-being.
Challenge
Auriens sought to redefine senior care by blending luxury living with cutting-edge health technology. The challenge was to develop a brand and service model that combined digital innovation with the warmth and attention required in senior living environments. Our Approach We collaborated closely with the Auriens team, running strategic workshops from Apple’s London HQ. These sessions focused on:Focus Areas
Brand Strategy Development: Together, we crafted a brand identity that reflected the luxury, comfort, and innovation central to the Auriens vision. We built personas to ensure the brand aligned with the expectations of high-end clients and their families.Tech Mapping Workshops: In partnership with Apple’s healthcare team, we led detailed tech mapping workshops to identify how Apple Health could best support the needs of Auriens residents. This included:
Real-Time Health Monitoring: Integrating tools to track vitals and wellness metrics for proactive health management.
Seamless Device Integration: Ensuring that residents could sync their Apple devices for health tracking, telemedicine, and fitness monitoring. Personalized Care & Lifestyle Coordination: Developing digital solutions for personalized fitness programs, medication reminders, and social engagement to enhance the overall resident experience.
Outcome
Following the workshops, Auriens is now deploying pilot technology solutions, allowing them to offer personalized, data-driven care. Residents can access real-time health updates and engage with care teams more effectively, fostering a more independent, empowered lifestyle. Outcome The brand strategy and technology integration positioned Auriens as a leader in luxury senior care. By leveraging Apple Health, Auriens is setting a new standard for digital innovation in senior living, providing residents with greater autonomy and a superior care experience.
Services
Insights generated from stakeholder interviews with leadership and curators.
Observational user research of nursing staff and shadowing of front-of- house staff.
Delivery of ethnographic insights and a platform-approach to user experience strategy.
Identification of user experience intervention opportunities and concepts.